
Hand Painted Horology: Bringing Your Vision to Life
At The Dial Artist, creating bespoke timepieces is an art form. I work closely with you to bring your unique vision to life and realising your one-of-a-kind dial. From choosing the materials to selecting the design details, every element is crafted to reflect your personal style and taste. The process involves collaboration, creativity, and a deep commitment to precision, ensuring that your custom timepiece is a true reflection of your individuality. Whether it's for a special occasion or an everyday luxury, each piece is designed to stand the test of time.

Watch Brand Collaborations
Chris Alexander, The Dial Artist, is the most trust and successful professional independent watch dial painter in the world. With sell-out collaborations with leading brands, he is trusted to ensure each and every dial is created to the highest possible standards.
Custom Dial Painting Process
Design Consulation
This marks the start of the process for sharing your initial thoughts and ideas. Inspiration may arise from your interest, memories, locations, or objects - the customisation revolves around you.
Design Finalisation
Upon completion of the consultation, a price for the commission will be provided. Following receipt of the deposit, a digital design mock-up will be presented to ensure final approval of your design.
Receiving your Timepiece
You may send your watch, dial or request sourcing of your selected timepiece for a custom handprinted dial.
Creating your Dial
Crafted with specific materials and techniques, your distinctive watch dial will be meticulously created. Regular updates will keep you informed of the progress.
Assembly
With 7 years of horological watch craft expertise, your timepiece will be reassembled to the highest standards. Timing and water resistance tests are also conducted to ensure your watch meets OEM spec.
Delivery
Items are securely packaged and shipped at no additional cost. Courier services are utilised to ensure the safest and quickest services for your beloved timepiece.
FAQ
How long does the design process take?
The design process can take several days to weeks to finalise. Ensuring I produce the perfect custom painted dial takes time to perfect. Discussing each element with you allows you to be part of the process so we create something truly unique and personal.
How long will it take to paint my watch/dial?
This is dependant on a couple of factors. Firstly the overall design, if it is a small logo this can be completed in a day. If you require a full landscape or portrait artwork this can take 1-2 weeks potentially longer.
The second factor is commission workload. As a full-time professional Dial Artist lead times once I receive your watch/dial can vary between 2-8 weeks. But you will be informed of the timeline once I have received your timepiece.
How much do you charge?
I began professional dial painting to make customisation accessible to all collectors. Prices are based on the time needed for completion rather than the watch itself. This transparent process ensures fairness for everyone. Prices start at just £150, with specific quotes available upon request. Pricing is in GBP and ex vat (vat is only applicable to UK residents)
- Small Logos from £150
- Abstract artwork from £400
- Landscapes and Portraits from £650
Does the paint last?
Through the use of cold enamelling processes, the paint is formulated for longevity and enduring colors. Wear it worry-free in any conditions without fear of color fading or damage.
Why choose The Dial Artist?
First and foremost I am an Artist and Design with a Master in Design. Prior to starting The Dial Artist in 2017 I was a Lecturer and Manager at a leading Art College in the UK.
Since then I have been a professional horological artist for over 7 years. I collaborate with leading watch brands like L'Epee 1839, Perrelet, Spinnaker, and Bamford.
My dedicated work in the watch industry has earned me a respected reputation among brands, media, and collectors.With over 7000 hand painted watches crafted, trust that your timepiece customisation is in good hands.
Start your Customised Watch Experience Today
If you would like to have a unique piece created to your exact specifications, I would be delighted to work with you. Please use the contact form below to send me a message with your details and ideas. I will get back to you as soon as possible to discuss your requirements.
