My Journey: Where It All Began
Chris Alexander, known as The Dial Artist, is a British artist based in Scotland. Chris draws his creative inspiration from his childhood memories growing up in the colourful rainbow nation of South Africa, Street/Urban Art, Pop-Culture, Astrology and Abstract Expressionism. The Dial Artist is his creative platform to seamlessly blend his experience and passions with his love for Horology.
The Dial as a Canvas
After graduating from Gray’s School of Art in Scotland with a Masters in Design, Chris built upon his experience gained in the academic and creative industries to found The Dial Artist in 2017. With over 20 years of experience in the creative industries Chris spent years experimenting with a vast range of paints, lacquers and techniques, honing his skills. Chris has established himself in the global watch community for his abstract dials adorned with bursts of colour. Utilising the dial as a canvas, his highly sought-after style blurs the lines between contemporary art and horology whilst inadvertently creating a constant moving gallery of his work - art that moves you and moves with you.
Creating Together
Chris firmly believes that each unique artwork is a collaborative triad of Client, Artist and Watch. The most successful creations are those based on the client’s passions, Chris’ unique style and working with the dial not against it.